Brand Style Guide
Our mission is to help business owners and operators grow their businesses into sustainable and profitable organizations through the use of technology.
Energy drives everything. We approach everything eager to help and with positive energy. Since our clients are fast-paced environments, we must do everything with a sense of urgency.
We are eager to learn. It could be about our client, operations in general, or regarding technical solutions. Our team wants to know the ins and outs of everything.
What’s next? How can we help, build upon, or create something that will solve our client's challenges.
We are your geeky cousin or best friend. You aren’t afraid to ask questions, and we are always here with answers.
Our promise is to give restaurant operators anything and everything they need to thrive and be right by their side when they need help.
Focus was built around the idea of building technology tools for restaurant and bar owners/operations that would allow them to “focus” on their business, not the technology.
While our business name is Focus POS of Arizona, LLC and we do business as Focus POS California, we have simplified our name and branding down to Focus for all communications for simplicity’s sake and to keep consistent branding across markets.
Blue cloud with orange lettering spelling out the name “Focus” starting on top of the cloud and going to the right.
Blue cloud with orange “F” in the center.
The lettering in the Focus logo should be white (#ffffff) or orange (#f99d24). The cloud should be white (#ffffff) or blue (#006394).